Digital Strategist & Manager of Client Experience for Active Screening. Political Activist. Chairman for the Young Professionals of Sarasota.
Chris Laney is an award-winning expert in marketing, digital strategy, project management, and digital communication. Laney has worked in sales, marketing and new media for companies like Verizon Wireless, The Joy FM and Chick-Fil-A. Laney has also owned two companies including Laney Media Group, which he sold in 2009, and Shamrock Media Group where he served as a partner until 2012. Most recently, Laney served as Director of Client Experience for boostDFM Digital Agency where he managed marketing/digital strategy, project management and new client acquisition. Today, Laney serves as Client Experience Manager for Active Screening (protectmyministry.com and protectyouthsports.com) where he oversees retention marketing and strategy.
Laney received his bachelor’s in Technology Management from State College of Florida where he focused on project management, leadership in technology, and graphic design. Laney is currently pursuing his Masters in Business Administrative or MBA from Saint Leo University with an emphasis on e-commerce and online marketing.
On top of his duties at Active Screening, he is the “Chairman” of the Young Professionals of Sarasota and sits on the Board of Directors for the Greater Sarasota Chamber of Commerce.
Laney’s forte is creating creative digital solutions to problems and managing those solutions from concept to completion. He understands technically what goes into a project to create a supreme user experience. His background in sales, marketing, project management, design and development allows him to intersect all these important elements into one strong solution.